What can we say about Nadira? She is the quintessential entrepreneur. From an early age, she displayed an aptitude for business by buying sweets wholesale and selling them to her schoolmates. While her university mates were busy studying or going out on weekends, Nadira spent her time teaching tuitions at night for extra money. She also took a part-time job in a shopping mall in Singapore to gain valuable working experience. After graduation, she accepted a position with an electronic company where she proved her mettle and perseverance as the only female engineer.
Nadira would be the first to admit that her business acumen was polished through hours spent on the golf course. For her, it was the best place to learn about people and their behaviour especially when it comes to managing a business. A keen sportswoman since young, golf is her sports of choice and one that she enjoys till now.
Nadira holds a Bachelor of Science degree in Electrical Engineering (Hons) from University Teknologi Malaysia (UTM) Skudai. As Chief Executive Officer of Nadi-Ayu Technologies and co-founder of NATSB since 2002, she is the lead architect for the company’s products, managing both the business and market demands in ensuring the overall growth and sustainability.
Nadira keeps herself busy with several key positions within the entrepreneurship community. She is the President for Women Entrepreneur Network Association (WENA) and Managing Director for Girls in Tech Malaysia (GITM) and GREAT Women Malaysia. She is an advisor for the Bumiputra ICT Entrepreneur Association NEF, the deputy secretary of the Kluster Ekonomi for the Majlis Perundingan Melayu (MPM) and represents Malaysia at the ASEAN Women Entrepreneur Network (AWEN).
Nadira has received a number of awards including the Malaysian Outstanding Woman Entrepreneur Award during the ASEAN Women Entrepreneur Forum 2015 (AWEF) and Most Innovative Company award at the NEF-AWANI ICT Awards 2011. She was also nominated for the Prime Minister’s Award for Women Entrepreneur in 2011 and was a Finalist for Great Women of Our Times Award by Malaysian Women Magazine 2012.
Nadira has had a prominent presence at various programs and forums, locally and regionally, as speaker and moderator. Her most recent involvement was at the ASEAN Women Entrepreneurs and the New Regional Economy: Ready for Action! In Hanoi and Women Extraordinaire Forum 2014 in Kuala Lumpur. She was also the lead program curator for BAHTERA and 1ASEAN Entrepreneurship Summit in 2015.
In 2016, she moderated at the 12th World Islamic Economic Forum in Jakarta Convention Centre, Jakarta for the “Restructuring SMEs and Improving Credit Access” session. She also successfully co-ordinated the entrepreneurial program, BAHTERA 2016 Edisi Utara which was held in Sungai Petani, Kedah in October. In early 2016, Nadira was chosen by the U.S. Department of State’s International Visitor Leadership Program to represent ASEAN women entrepreneurs.